Article provided by: Cight Solutions
Cight Solutions is a digital advertising specialist in Bend, OR, specializing in website design, listing builder services, digital advertising, reputation management services, social marketing, and SEO analytics.
What is digital advertising?
Digital advertising is a type of data-driven advertising strategy targeted to reach a section of the audience. It can drive revenue, promote your business, products, or services, and can increase sales.
Online advertising is more beneficial than traditional advertising because it allows entrepreneurs to track their campaigns' performance in real-time. Business owners can get a better insight into buyer personas, interests, and habits with digital advertising.
How can I track the performance of my digital advertising campaigns?
There are several metrics that you can use to measure the performance of your digital advertising campaigns. Some of them include:
- Click-through rate - It refers to the percentage of people who clicked on your ad instead of those who just saw it. A higher CTR indicates a relevant and more effective ad.
- Reach, impressions, and clicks – Reach refers to the number of people viewing your ad, and impressions refer to the number of times your ad gets shown to a user. Clicks refer to the number of times the users have clicked the ad.
- CPC and CPA – Cost-per-click is the amount you pay for someone to click on your ad, and cost-per-acquisition is what you pay for acquiring a new customer.
Other metrics include conversions, cost-per-thousand-impressions, etc. As the best digital advertising specialist in Bend, OR, we create monthly reports for our clients to understand their digital advertising campaigns' performance.
Top reasons to invest in digital advertising
Digital advertising offers a whole array of benefits to businesses, such as increasing brand awareness, improving product sales, generating qualified leads, etc. Here are some of the top reasons to invest in digital marketing:
1. Allows you to reach your target audience - With traditional marketing, there are zero guarantees that it will reach your target audience and trigger them to make a purchase decision. Alternatively, digital ad campaigns help businesses target audiences at specific locations with specific interests and behaviors. With digital marketing, entrepreneurs can take their products and services to the people who matter the most to their business and at the right time.
2. Offers measurable results - With digital marketing, business owners can easily monitor their digital advertising efforts. Platforms like Google Ads or Facebook allow you to monitor and track your campaigns' performance in real-time. Digital advertising will enable businesses to improve their existing strategies based on the performance of the campaigns, enabling them to garner the highest ROI.
3. Delivers instant results - You can expect instantaneous results with digital media advertising. The goal is to have you receive clicks, orders, phone calls, etc., the moment you launch a paid campaign.
Get in touch with Cight Solutions at 1-833-600-4007 to entrust your online marketing needs to the #1 digital advertising specialist in Bend, OR. We offer unexcelled and customized digital marketing services at affordable prices for small and medium-sized businesses.Digital Advertising Specialist Bend OR
View Larger Map